How to peel a pomegranate

There is so much on Facebook. I feel at times I look up and realize my 2 minute surf turned into waaay too long.  But then I saw this!  And it needed to be shared here!  How does one actually cut open a pomegranate properly?  I've heard people cutting it in half then, hitting the back of it with a wooden spoon to get the seeds out.  I haven't been able to get that method to work for me.  The seeds get all mushed up and isn't a perfect method. When cut one open, I use brute force and usually make a mess. As a kid, my sister and I were always sent to sit on the front step if we got pomegranates. I'm sure we were covered in sticky, red juice from head to toe when we were finished. So then there is this!

Fantastic!!  How have I been living my life before now??